Making Music Social: UE BOOM Rocks Berlin

Game of Thrones might tell us ‘Winter is coming’ but we know better: Summer’s here!

Temperatures are rising. Parties are heading outside. And there’s a little football contest just around the corner that’s turning up the heat.

So what better place to get the party started than Berlin, Germany’s undisputed capital of party?

inside bus blog pic
Yesterday we hit the city to bring the party to journalists, bloggers and artists, turning a bus into a roving party hotspot and demonstrating how the UE BOOM can turn any get together into a social, mobile happening.

long side bus blog pic
We’d been busy before that too, starting the fun at Berlin’s stilrad°° shop, the address of choice for über-cool lifestyle bikes. We created a family of unique UE BOOM-themed cycles, allowing our lucky guests to #makemusicsocial by cycling around town with their matching UE BOOMs soundtracking each guest’s ride from their bike’s bottle cage.

bikes blog pic
We rocked Berlin in true UE style!

ue boom on bike blog pic
Thanks to our guests for such a fantastic evening!

Next week: we’re bringing the party to Munich so prepare your Lederhosen!

make music social stickers blog pic



Public Relations Manager, EMEA