Innovation and Indispensable Products

Innovation is a driving force. It wasn’t that long ago that the idea of the Internet on our phones seemed far-fetched – but ultimately, it’s proven to be indispensable. In fact, in a recent survey conducted by Kelton Research, nearly 65 percent of Americans ages 18 to 44 would prefer to give up their favorite food for a year, rather than their favorite gadgets.

In the context of mobile phone usage for example, innovation – design, cost and features –has made it possible for six billion people worldwide to become mobile subscribers in 2011, according to ITU World Telecommunications.

Worldwide, GfK Boutique Research and the Consumer Electronics Association forecast that developing countries like China and India will drive global sales of consumer electronics to more than $1 trillion for the first time. In fact, developing countries will account for 46 percent of global gadget sales in 2012, up from 37 percent four years ago.

It’s clear gadgets have settled into a critical role in our daily lives. We here at Logitech are hooked on gizmos too, and we’re committed to creating innovative products that push our horizons, and hopefully become indispensible to our customers.

For example, the Logitech Cube. Logitech’s newest device is more than just a mouse; with its edgy design, it redefines the computer mouse by including traditional functions like pointing and clicking, as well as turning into a presenter when lifted into the air. Small enough to fit in your hand or pocket, the Cube can easily accompany you on the go and has advanced 2.4 GHz connectivity.

Logitech Ultimate Ears In-Ear Reference Monitors have also brought incredible technological innovation to the table. Developed in conjunction with Capitol Studios, these custom in-ear monitors allow users to record, mix and master anywhere they go. Best of all, the user is always in the “sweet spot” no matter where they are.

What tech item of yours do you consider most indispensible? Let us know in comments!

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