Logitech, Penny Arcade Expo and the most popular video game in the world

This last weekend, the Logitech Gaming team was onsite at PAX Prime (Penny Arcade Expo) for the League of Legends Season Two North American Regional Finals. If you haven’t heard of PAX or League of Legends, let me give you a primer:

Penny Arcade Expo, started by the creators of the popular Penny Arcade comic, launched in 2004 as a fan show and a way for people who are a fan of board games, table top games, and video games to all meet in one place and have fun. The first event hosted just a little over 3,000 people. Since then, it’s exploded in popularity, with over 70,000 people attending the 2011 show in Seattle, and more PAX events are popping up around the world.

League of Legends (also known as LoL) is currently the most popular video game in the world. With well over 30 million players worldwide, it’s literally played over two times as much as the next closest game, World of Warcraft. This game is dominating PC gaming and is currently the eSport game of choice. The League of Legends event PAX was the regional finals leading up to the Season Two World Championship, where the top teams will share an incredible $3 million combined purse.

So, where were we in this? Logitech G-Series, as a Season Two sponsor, had three different ways that people could try out our product. The first was an experience booth in the championship hall where people could play games on our hardware – both between and during matches. The Logitech team, myself included, hung out in the booth, talking directly to customers and answering questions about our G35 headsets, G510 and G19 keyboards, and a whole selection of our G-Series mice. The second place was a fully outfitted LAN area where gamers could line up for a chance to play some League of Legends on G510 keyboards and G400 mice.

The third way we connected on-site was with product giveaways we tossed from the stage. This included a variety of Logitech G-Series prizes up to our premium Logitech G19 Gaming Keyboard, and even some product signed by Team Curse, our sponsored team participating in the tournament. Some people just couldn’t even begin to believe their luck, and it was great to see how happy and excited people were to play with our product.

This isn’t the end of our League of Legends involvement, so keep tuned for more news! Also, if you do play, let us know your favorite champion: mine’s Shyvana, but I’m thinking about picking up Fiddlesticks: I hate fighting against that character, so that’s always a good sign to try them out.

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