Introducing TogetherWeGame


We’ve always thought that our fans are the most creative people in the world. Now we’ve got a chance to prove it, in the process, reinventing the way video games are made. Starting now, we are throwing open the doors of our subreddit and calling on all our creative and ambitious fans to lend us their thoughts and help build a one-of-a-kind video game. We are handing you the reins and giving you the power to finally create the video game story that you’ve always wanted to see.

The basics: We’re developing a tower defense game, but here’s the kicker, every other decision is up to you, the fans. The characters, environment, weapons, rules–when we say everything, we mean everything. This is the first ever crowdsourced video game that will be developed by a consumer brand. We have no idea what the final product will look like, and that is both terrifying and thrilling.

If you need more convincing, check out this video featuring Frank Lantz, director of the New York University Game Center, and Nikita Mikros, game developer and founder of Tiny Mantis, who will be creating the back-end of the game:

As every good game should, we’re kicking things off with a melding of minds. Head on over to our subreddit page, to get in on the initial brainstorm. Each week, the community will discuss different game elements on reddit, which will be a followed by a social media hosted final vote at

Over the next five months, as each game feature is decided upon, a team of gaming experts from Tiny Mantis will bring your ideas to life. We will take you through the process right alongside us by sharing videos and hosting Google Hangouts On Air. There may also be a few other surprises for participants along the way.

We’re excited about this project because we believe design is all encompassing, something bigger than materials, color schemes product angles and weight. It’s meant to tell a story and create an experience, and we’d love to share that experience with you, our fans. So whether you’re a hardcore gamer, a casual gamer or a not-at-all gamer, please stop by the subreddit page and let us know what you want to see. This is something new for everyone, including us, and we can’t wait to see what you create.

Reddit not for you? Stay tuned to our Facebook and Twitter pages for open voting in mid-August.


  • A game that starts out as a young kid. And depending on the things you do you come into contact with something different that will mutate you. So a really in depth superhero RPG with multiple alternate endings all depending on everyone’s in the game. But the actions don’t be obvious. You play the game the way you would if it was really you experiencing it.

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