Highlights from SXSW Interactive

The Logitech UE team is on the streets of Austin this week for the SXSW Music Conference and Festival. So far, we’ve demonstrated some of our favorite products to hundreds of festival-goers and tech-lovers at gdgt Austin on Saturday, and for the next few days, we’re roving around downtown handing out Logitech UE gear to folks in Austin and giving them the chance to win a Logitech UE Mobile Boombox by Tweeting us @LogitechUE with the #ILoveUE hashtag.

We’ve also been keeping an eye on SXSW Interactive, which had more than 30,000 attendees and wrapped up Tuesday after five days of presentations from the brightest emerging technology experts and industry leaders. As we’re always on the lookout for innovation, here are some of the highlights we found most interesting this year.

In our opinion, there was great news from our friends at Spotify: the founder and CEO Daniel Ek said that Spotify has signed another one million subscribers since December and is now the fastest-growing digital music company ever, according to a CNET report. The music streaming business is booming, and we love that more and more people are enjoying their favorite songs through services like Spotify, Pandora, Slacker and iHeartRadio – all of which can be instantly accessed through the Logitech UE Smart Radio.

We were also fascinated by Al Gore and tech guru Walt Mossberg’s predictions for the future, and loved that people were getting into the creative spirit by turning all sorts of random objects – from astronaut helmets to model rocket launchers – into PCs at this AMD collection. While certainly funky, we thought it was a lot of fun as well.

Despite all the exciting Interactive news and hundreds of acts performing on every corner, the breakout star so far has been Grumpy Cat, an Internet meme that Mashable brilliantly brought to the masses at their party space. Now that’s a celebrity appearance, if we’ve ever seen one.

What was your favorite event at SXSW?


Sr. Public Relations Manager