Logitech UE and Bro-Am Music Festival and Surf Contest

We’re excited to announce our involvement – for the third year in a row – with the annual Switchfoot Bro-Am Music Festival and Surf Contest. This year marks the eighth year that Switchfoot has hosted and performed at this FREE concert in their hometown of San Diego.

The band started the event to raise money and awareness for the charity Stand Up For Kids, a non-profit organization that works with at-risk, homeless and street kids under the age of 18. So of course Logitech Ultimate Ears wants to be a part of this great day filled with music – all for a great cause.

Logitech UE will have fun activities on the beach, where Bro-Am attendees will have the chance to win Logitech UE products. We’ll be giving away our newly-announced Logitech UE Air Speaker, in addition to cool Logitech UE gear. And, we’ll have Switchfoot’s exclusive “unreleased” remixes and cover songs playing on our range of universal fit earphones and Air Speaker.

What’s more, we are bringing back the once-a-year “Buy 1, Get 1, Give 1” promotion for our Ultimate Ears 100 Earphones, where you’ll have the opportunity to get a pair of UE’s for yourself, a friend and child in need – all for the price of one! This exclusive offer is only available at the Bro-Am event at the Surf Ride tent.

Many of the kids from Stand Up For Kids will be in the VIP section, which is created by Switchfoot. We’ll be able to interact, and gift them with the Ultimate Ears 100 Earphones. Last year, the director of Stand Up for Kids told me that the kids’ only source for music is on public computers, so getting earphones is really giving them the gift of music back in their lives.

Stay tuned for a blog post I will be writing about the event. I will share a special top-secret additional surprise that we have for Stand Up For Kids! I will try to get a video of it and share with you next week!


Senior Manager, Internet Properties & Artist Partnerships for Ultimate Ears