By Junien Labrousse // Senior Vice President of CCP at Logitech on June 20, 2012
6 Comments + 5 Replies
The tech world is buzzing about Windows® 8 and the Microsoft® Surface announcement this week, and for good reason. We believe Microsoft’s Windows 8 brings new experiences in usability and interaction across the PC, phone and tablet, just as Apple has provided a transformative experience across the Mac®, iPhone® and iPad®. With the announcement of Microsoft Surface, it is clear that both companies are redefining the computing experience, which we believe is good for consumers and can reinvigorate the PC industry.
With Surface, Microsoft is validating Logitech’s belief that an external keyboard can be central to the tablet experience, as demonstrated by the popularity of our tablet keyboard cases, especially the Ultrathin Keyboard Cover for the iPad. In addition to offering a Bluetooth connection for attaching peripherals, Surface also includes a USB port, which allows consumers to attach a separate navigation device, which is another opportunity for Logitech.
With Windows 8 and Surface, Microsoft is ushering in a new era of the PC, and we believe both consumers and the industry will benefit, especially as other PC manufacturers introduce their designs. For Logitech in particular, we see new opportunities to innovate with Bluetooth and USB devices that enhance consumers’ experiences with their laptop or tablet.
What are you looking for out of your tablet experience, especially now that Surface is on the horizon? Share your views in the comments below.