By Robin Selden // Vice President and General Manager, Streaming Media Systems on October 17, 2008
6 Comments + 3 Replies
Hello, I am Robin Selden and I am the head of the Squeezebox Business Unit here at Logitech. When I am not listening to my Squeezebox, I am golfing (just got a new set of clubs), gardening
(knees are starting to feel the pain, but otherwise love it), and I play around with photography.
I was demonstrating our Squeezebox to a retailer while I was in France a few months ago, showing how you can easily pick up Internet radio stations from all over the world and he said something that really struck me. He smiled and said, “The Squeezebox makes the world a smaller place.” And it is so true. The fact that within seconds I can be listening to a Mumbai station and then switch to my local San Francisco station to hear the weather forecast never ceases to amaze me, and I know it sounds corny, but it makes me feel more connected to the rest of the world. And if you look at the Google trends stats on Squeezebox we really are being used all over the world – our number one language creating buzz online is Norwegian – Norwegian! I bet you wouldn’t have guessed that. But then you probably wouldn’t have picked our second language either – which is Danish.
Adding to this global theme for the Squeezebox is that it is designed by people all over the world, because we have an open development platform and because Logitech is truly a global company. We have a number of passionate open-source developers contributing to the product every day, and we have Logitech engineers all over from California to the UK to Minnesota to Switzerland … and they all have one thing in common: they love music (and they’re brilliant, but I’ll save that for another post).
Getting back to making the world a smaller place. We like to say in our marketing material that the Squeezebox introduces people to a world of music. What we should really be saying is the Squeezebox introduces music from around the world to people. There is something about music that creates a common bond no matter where you’re from. I like to think the Squeezebox is doing its small part in making our world a smaller place.